Prosper
branding, community
Prosper is a vibrant community dedicated to helping members escape the 9-to-5 grind and achieve financial freedom through building and combining various income streams. With four co-founders each teaching specific wealth-building strategies, they needed branding that inspired action while clarifying the different educational paths.
branding, community
Prosper is a vibrant community dedicated to helping members escape the 9-to-5 grind and achieve financial freedom through building and combining various income streams. With four co-founders each teaching specific wealth-building strategies, they needed branding that inspired action while clarifying the different educational paths.
branding, community
Prosper is a vibrant community dedicated to helping members escape the 9-to-5 grind and achieve financial freedom through building and combining various income streams. With four co-founders each teaching specific wealth-building strategies, they needed branding that inspired action while clarifying the different educational paths.
Process
While working on the foundational aspects of the brand, I uncovered the founders’ mission: “If freeing people from the corporate careers makes them happy, we will add more happiness to this world.” This called for an energetic, vibrant aesthetic that radiated positivity and opportunity.
Taking cues from their "relentless action" mindset (one of the community philosophy tenets we developed), I crafted a bold, exciting color palette and intertwining pattern motifs that inspire progress. Each shade represents one of the four income 'guilds' — one for each of the four founders' approaches, allowing easy differentiation of content and navigation for members.
The fluidity of the patterns and transitions of the color hint at the idea of blending strategies and connecting with each other. That’s where real wealth is built.
Process
While working on the foundational aspects of the brand, I uncovered the founders’ mission: “If freeing people from the corporate careers makes them happy, we will add more happiness to this world.” This called for an energetic, vibrant aesthetic that radiated positivity and opportunity.
Taking cues from their "relentless action" mindset (one of the community philosophy tenets we developed), I crafted a bold, exciting color palette and intertwining pattern motifs that inspire progress. Each shade represents one of the four income 'guilds' — one for each of the four founders' approaches, allowing easy differentiation of content and navigation for members.
The fluidity of the patterns and transitions of the color hint at the idea of blending strategies and connecting with each other. That’s where real wealth is built.
Process
While working on the foundational aspects of the brand, I uncovered the founders’ mission: “If freeing people from the corporate careers makes them happy, we will add more happiness to this world.” This called for an energetic, vibrant aesthetic that radiated positivity and opportunity.
Taking cues from their "relentless action" mindset (one of the community philosophy tenets we developed), I crafted a bold, exciting color palette and intertwining pattern motifs that inspire progress. Each shade represents one of the four income 'guilds' — one for each of the four founders' approaches, allowing easy differentiation of content and navigation for members.
The fluidity of the patterns and transitions of the color hint at the idea of blending strategies and connecting with each other. That’s where real wealth is built.
'P' lettermark
the community philosophy
samples of the guilds' aesthetics
Outcome
The final branding is as empowering and optimistic. Eye-catching colors and abstract graphics inspire to dream and do the work. Neat geometric typography is neat and modern yet approachable.
The harmonious and diverse palette and patterns provide a dynamic and clear experience through different educational paths.
All elements of the identity harmoniously work together to inspire people to go after their independence and Prosper.
Outcome
The final branding is as empowering and optimistic. Eye-catching colors and abstract graphics inspire to dream and do the work. Neat geometric typography is neat and modern yet approachable.
The harmonious and diverse palette and patterns provide a dynamic and clear experience through different educational paths.
All elements of the identity harmoniously work together to inspire people to go after their independence and Prosper.
Outcome
The final branding is as empowering and optimistic. Eye-catching colors and abstract graphics inspire to dream and do the work. Neat geometric typography is neat and modern yet approachable.
The harmonious and diverse palette and patterns provide a dynamic and clear experience through different educational paths.
All elements of the identity harmoniously work together to inspire people to go after their independence and Prosper.
