ASMR Otter
logo design, visual identity
ASMR Otter is a YouTube channel that creates unique and relaxing videos, offering viewers a cozy escape from the stresses of everyday life.
The founder looked to create a wholly different, more authentic and wholesome style of ASMR content. So the channel needed to establish this vibe through an optimistic and warm visual identity — incorporating its mascot, Ollie the Otter.
logo design, visual identity
ASMR Otter is a YouTube channel that creates unique and relaxing videos, offering viewers a cozy escape from the stresses of everyday life.
The founder looked to create a wholly different, more authentic and wholesome style of ASMR content. So the channel needed to establish this vibe through an optimistic and warm visual identity — incorporating its mascot, Ollie the Otter.
logo design, visual identity
ASMR Otter is a YouTube channel that creates unique and relaxing videos, offering viewers a cozy escape from the stresses of everyday life.
The founder looked to create a wholly different, more authentic and wholesome style of ASMR content. So the channel needed to establish this vibe through an optimistic and warm visual identity — incorporating its mascot, Ollie the Otter.
Process
The channel's lovable otter mascot, was the linchpin of the brand. At the start he only existed as an idea and a reference drawing. The challenge was to translate Ollie's charming personality into a polished, cohesive design that would become the face of the channel.
This project put my illustration skills to the test as I explored various styles and approaches to bring Ollie to life. From minimalist to detailed, symbolic to realistic, cute to sleek — I kept experimenting to find the perfect balance. The breakthrough came when I envisioned Ollie floating on the soothing sound waves, just like the viewers will be chilling on the sound waves of comforting videos.
Process
The channel's lovable otter mascot, was the linchpin of the brand. At the start he only existed as an idea and a reference drawing. The challenge was to translate Ollie's charming personality into a polished, cohesive design that would become the face of the channel.
This project put my illustration skills to the test as I explored various styles and approaches to bring Ollie to life. From minimalist to detailed, symbolic to realistic, cute to sleek — I kept experimenting to find the perfect balance. The breakthrough came when I envisioned Ollie floating on the soothing sound waves, just like the viewers will be chilling on the sound waves of comforting videos.
Process
The channel's lovable otter mascot, was the linchpin of the brand. At the start he only existed as an idea and a reference drawing. The challenge was to translate Ollie's charming personality into a polished, cohesive design that would become the face of the channel.
This project put my illustration skills to the test as I explored various styles and approaches to bring Ollie to life. From minimalist to detailed, symbolic to realistic, cute to sleek — I kept experimenting to find the perfect balance. The breakthrough came when I envisioned Ollie floating on the soothing sound waves, just like the viewers will be chilling on the sound waves of comforting videos.
logo mark
closer look at Ollie
some explorations for the waves
Outcome
The final visual identity for ASMR Otter is a harmonious blend of warmth, personality, and versatility. The centerpiece is a cute illustration of Ollie the Otter, vibing on the gentle ripples, creating an inviting and relaxed feel. The soft blue complements the fluid, organic curves of the illustration.
The result is a cohesive and engaging brand identity that captures the mood of ASMR Otter and its videos’ comforting experience.
Outcome
The final visual identity for ASMR Otter is a harmonious blend of warmth, personality, and versatility. The centerpiece is a cute illustration of Ollie the Otter, vibing on the gentle ripples, creating an inviting and relaxed feel. The soft blue complements the fluid, organic curves of the illustration.
The result is a cohesive and engaging brand identity that captures the mood of ASMR Otter and its videos’ comforting experience.
Outcome
The final visual identity for ASMR Otter is a harmonious blend of warmth, personality, and versatility. The centerpiece is a cute illustration of Ollie the Otter, vibing on the gentle ripples, creating an inviting and relaxed feel. The soft blue complements the fluid, organic curves of the illustration.
The result is a cohesive and engaging brand identity that captures the mood of ASMR Otter and its videos’ comforting experience.
