Write Your Way to $5k
community, visual identity
Write Your Way to $5K was a multi-week fusion of a virtual summit and a cohort-based curriculum on leveraging writing to grow your income through foundational business strategies, content creation, and social media monetization.
Featuring 20+ top voices in the online business and marketing industry, the summit needed a cohesive and compelling brand identity across virtual live events, community platform, and marketing assets.
community, visual identity
Write Your Way to $5K was a multi-week fusion of a virtual summit and a cohort-based curriculum on leveraging writing to grow your income through foundational business strategies, content creation, and social media monetization.
Featuring 20+ top voices in the online business and marketing industry, the summit needed a cohesive and compelling brand identity across virtual live events, community platform, and marketing assets.
community, visual identity
Write Your Way to $5K was a multi-week fusion of a virtual summit and a cohort-based curriculum on leveraging writing to grow your income through foundational business strategies, content creation, and social media monetization.
Featuring 20+ top voices in the online business and marketing industry, the summit needed a cohesive and compelling brand identity across virtual live events, community platform, and marketing assets.
Process
The empowering and confident theme of the event called for a vivid and bold look. The value-packed curriculum and a stellar speaker list demanded a modern and intelligent feel.
For the overall aesthetic, I chose a bright color palette of royal blue and vivid yellow to create a feeling of professionalism and excitement. Neat and solid typography, paired with abstract optimistic icons reinforced that combination of smart and driven — while the sharp contrasts and sparkling layouts completed the vibe with some edge and humanity.
An abstract five-pointed star was designed as a logo mark of the Summit. A symbolic representation of the 5 in “$5k” and a north star, the writer’s vision and goal. This icon maintains its impact when its a small mark near the speakers name on a call screen and when it’s blown up on a large community banner.
A simple visual language system of icons, layouts, and color combinations helped users smoothly navigate the summit platform and its various activities. Each piece of in-community design acted as an on-brand wayfinding signage, while still keeping things delightful.
Process
The empowering and confident theme of the event called for a vivid and bold look. The value-packed curriculum and a stellar speaker list demanded a modern and intelligent feel.
For the overall aesthetic, I chose a bright color palette of royal blue and vivid yellow to create a feeling of professionalism and excitement. Neat and solid typography, paired with abstract optimistic icons reinforced that combination of smart and driven — while the sharp contrasts and sparkling layouts completed the vibe with some edge and humanity.
An abstract five-pointed star was designed as a logo mark of the Summit. A symbolic representation of the 5 in “$5k” and a north star, the writer’s vision and goal. This icon maintains its impact when its a small mark near the speakers name on a call screen and when it’s blown up on a large community banner.
A simple visual language system of icons, layouts, and color combinations helped users smoothly navigate the summit platform and its various activities. Each piece of in-community design acted as an on-brand wayfinding signage, while still keeping things delightful.
Process
The empowering and confident theme of the event called for a vivid and bold look. The value-packed curriculum and a stellar speaker list demanded a modern and intelligent feel.
For the overall aesthetic, I chose a bright color palette of royal blue and vivid yellow to create a feeling of professionalism and excitement. Neat and solid typography, paired with abstract optimistic icons reinforced that combination of smart and driven — while the sharp contrasts and sparkling layouts completed the vibe with some edge and humanity.
An abstract five-pointed star was designed as a logo mark of the Summit. A symbolic representation of the 5 in “$5k” and a north star, the writer’s vision and goal. This icon maintains its impact when its a small mark near the speakers name on a call screen and when it’s blown up on a large community banner.
A simple visual language system of icons, layouts, and color combinations helped users smoothly navigate the summit platform and its various activities. Each piece of in-community design acted as an on-brand wayfinding signage, while still keeping things delightful.
logo icon
event & community covers
speaker covers & icons
Outcome
Just like Write Your Way to $5k combined the summit experience with a cohort learning structure, the designed and identity combined bold, exciting, and intelligent in one positive and empowering personality. With clear navigation, inspiring aesthetics, and eye-catchy visuals. the Summit was a delightful and valuable experience for all—wholly proving the guest speakers’ expertise and the honesty of the summit’s title.
Outcome
Just like Write Your Way to $5k combined the summit experience with a cohort learning structure, the designed and identity combined bold, exciting, and intelligent in one positive and empowering personality. With clear navigation, inspiring aesthetics, and eye-catchy visuals. the Summit was a delightful and valuable experience for all—wholly proving the guest speakers’ expertise and the honesty of the summit’s title.
Outcome
Just like Write Your Way to $5k combined the summit experience with a cohort learning structure, the designed and identity combined bold, exciting, and intelligent in one positive and empowering personality. With clear navigation, inspiring aesthetics, and eye-catchy visuals. the Summit was a delightful and valuable experience for all—wholly proving the guest speakers’ expertise and the honesty of the summit’s title.
